Rituals Case Study
Rituals Case Study
This collaboration with Rituals has allowed me to bring their perfumes to life through AI art, transforming the sensory experience of scent into visually compelling narratives. The result is a unique blend of technology and creativity, offering a fresh perspective on the world of fragrance.
Client
Rituals
Year
2024
Category
Synthography
Live Project
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Research
Research
The project began with a simple yet ambitious goal: to capture the essence of each Rituals perfume in a visual format. Each fragrance has its own unique identity, rich in symbolism and emotion, which I aimed to convey through AI-generated art. This process required a deep understanding of both the artistic and technical aspects of AI tools.
The project began with a simple yet ambitious goal: to capture the essence of each Rituals perfume in a visual format. Each fragrance has its own unique identity, rich in symbolism and emotion, which I aimed to convey through AI-generated art. This process required a deep understanding of both the artistic and technical aspects of AI tools.
Research
The project began with a simple yet ambitious goal: to capture the essence of each Rituals perfume in a visual format. Each fragrance has its own unique identity, rich in symbolism and emotion, which I aimed to convey through AI-generated art. This process required a deep understanding of both the artistic and technical aspects of AI tools.
Design
Design
By analyzing the distinct notes and moods of each scent, I was able to design visuals that reflect their olfactory complexity. From the warm, earthy tones of one perfume to the crisp, floral bursts of another, the AI-driven representations are designed to evoke the same emotions as the fragrances themselves.
By analyzing the distinct notes and moods of each scent, I was able to design visuals that reflect their olfactory complexity. From the warm, earthy tones of one perfume to the crisp, floral bursts of another, the AI-driven representations are designed to evoke the same emotions as the fragrances themselves.
Design
By analyzing the distinct notes and moods of each scent, I was able to design visuals that reflect their olfactory complexity. From the warm, earthy tones of one perfume to the crisp, floral bursts of another, the AI-driven representations are designed to evoke the same emotions as the fragrances themselves.
Development
Development
Bridging the gap between the senses was the core challenge of this project. How do you visually represent something as abstract as scent? Through careful experimentation with color, form, and texture, I was able to create visual narratives that offer a new way to engage with fragrance—one that appeals to both the senses and the imagination.
Bridging the gap between the senses was the core challenge of this project. How do you visually represent something as abstract as scent? Through careful experimentation with color, form, and texture, I was able to create visual narratives that offer a new way to engage with fragrance—one that appeals to both the senses and the imagination.
Development
Bridging the gap between the senses was the core challenge of this project. How do you visually represent something as abstract as scent? Through careful experimentation with color, form, and texture, I was able to create visual narratives that offer a new way to engage with fragrance—one that appeals to both the senses and the imagination.
Concept
Concept
Ultimately, this project highlights the potential of AI in expanding creative possibilities. It not only redefines how we can experience fragrance but also opens up new ways for brands like Rituals to connect with their audience through multi-sensory art.
Ultimately, this project highlights the potential of AI in expanding creative possibilities. It not only redefines how we can experience fragrance but also opens up new ways for brands like Rituals to connect with their audience through multi-sensory art.
Concept
Ultimately, this project highlights the potential of AI in expanding creative possibilities. It not only redefines how we can experience fragrance but also opens up new ways for brands like Rituals to connect with their audience through multi-sensory art.
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